How Röchling Industrial Oepping puts the customer at the center.
The plastics specialist from Upper Austria moved its ERP from on-premises to the cloud and added a CRM that is connected directly to it. All contacts are in one place, and sales sees on site what matters to the customer right now.
- Customer
- Röchling Industrial Oepping
- Industry
- Industry · Plastics
- Solution
- ERP in the cloud · CRM
- Topics
- CloudMaster data managementAutomation
- Challenge
The ERP ran on-premises: no flexible access and no regular backups. Contacts were scattered, and the system's standard structures had reached their limits.
- Solution
The ERP now runs in the Microsoft cloud. A CRM with document management and a clean connection to the ERP was added, so two specialized systems now work together.
- Result
Central, GDPR-compliant master data management, automatic backups and access from anywhere. Sales works consistently and close to the customer.
From an overloaded system to a complete solution.
An ERP on in-house servers that also had to carry the work with customers: three bottlenecks in Oepping, and what the site does differently today.
Röchling Industrial Oepping in pictures.
The site in Oepping in northern Austria is a pioneer within the Röchling Group for connecting ERP and CRM.
“Introducing a CRM tool was the logical consequence of our strategic expansion toward customer focus. The biggest benefit of the CRM implementation was definitely developing simplified processes, combined with clean data integration with the existing ERP system.”
The video is only loaded from YouTube when you play it. Data is then transferred to Google.
What has changed in sales.
Georg Zoitl, Key Account Manager, explains how Röchling Industrial Oepping works with the CRM alongside the ERP.
- A broad range of customers worldwide (partners, machine builders, end customers) needs a customer-oriented structure and consistent ways of working.
- Besides the CRM itself, document management and the connection to the ERP were added.
- All contacts and data are kept consistently in one place and are always up to date.
- In the field, sales sees its customers' current numbers and needs on site.
- Within the Röchling Group, Oepping is considered a pioneer for connecting ERP and CRM.
Paraphrased from the video, not a verbatim quote.
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About Röchling Industrial Oepping.
Röchling shapes industry. Worldwide. With innovative plastic solutions. Embedded in the Röchling Industrial division, the company based in Oepping in northern Austria focuses on innovative developments.
The goal: make individual products, but also connected processes, more efficient. Pioneering technologies for digitalization and automation are part of this, all on a sustainable basis.
- Oepping
- headquartered in northern Austria
- Plastics
- innovative solutions for industry, worldwide
- Röchling
- part of the Röchling Industrial division
- Sustainable
- digitalization and automation on a sustainable basis
What changed for others.
- Professional ServicesTheobald SoftwareCRM modernized on Dynamics 365: consolidated data as the basis for AI in sales.Read the story
- Online marketplacewillhabenThree legacy CRM systems replaced: five sales units work on one platform.180,000 records cleansed and migrated
- Retail · MicronutrientsBiogenaERP and CRM connected: 360-degree profiles and marketing automation for more than 500,000 customers.500,000+ active customers in the cloud-based CRM
Want to move your ERP to the cloud and add a CRM?
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