How Exertis Pro AV moved its ERP to Business Central in the cloud.
The Salzburg-based distributor of audio, video and reception technology replaced its on-premises ERP with Microsoft Dynamics 365 Business Central in the cloud, an ERP for distributors that keeps inventory up to date in real time. Within a few months, more than 30% of orders and returns were handled digitally.
- Customer
- Exertis Pro AV
- Industry
- Trade · Distribution
- Solution
- ERP in the cloud · Business Central
- Topics
- CloudInventory managementWebshop integration
- Challenge
Ordering and shipping with the parent company in Germany were handled by hand and tied up a lot of time and staff. Inventory figures were often inaccurate, and the on-premises ERP required regular, costly updates.
- Solution
Microsoft Dynamics 365 Business Central as a cloud ERP, connected to the webshop. Returns are processed in the system, items can be added in bulk, and all data is available in real time.
- Result
Within a few months, more than 30% of orders and returns were handled digitally. The team sees available stock in real time, accesses data from anywhere and saves on infrastructure and maintenance costs.
of orders and returns digitised within a few months
From on-premises servers to a cloud ERP for distribution.
Three bottlenecks at a wholesale distributor with around 15,000 items, and what Exertis Pro AV does differently today.
Exertis Pro AV in pictures.
Video surveillance is one of the three areas in which Exertis Pro AV supplies B2B customers in Austria.
“Since moving to Business Central in the cloud, we were able to digitise 30% of all orders straight away. With our new ERP, we finally have full transparency. In short, we can now do our work more efficiently and use the time for more important things.”
The video is only loaded from YouTube when you play it. Data is then transferred to Google.
Exertis Pro AV introduces itself.
Alex Tempel, Managing Director of Exertis Pro AV, introduces the distributor, which moved to Business Central in the cloud with its ERP switch.
- At the parent company in Germany, he is responsible for the supply chain across the DACH region.
- The group is one of the largest distributors of communication technology, with branches and warehouses all over Europe.
- The team in Salzburg supplies around 2,000 business customers in Austria with about 15,000 listed items.
- Much of the stock ships from the Salzburg warehouse, and a lot goes directly from central warehouses in Europe to the customer.
Paraphrased from the video, not a verbatim quote.
On-premises or cloud: is your ERP ready to move?
Whether moving to the cloud pays off rarely depends on technology. It depends on how much time operations, updates and manual work cost today. Four points to check where your distribution business stands.
About Exertis Pro AV.
Exertis Pro AV, formerly COMM-TEC AUSTRIA GmbH, is based in Salzburg and part of one of the largest distribution organisations for communication technology in Europe, with branches and sales offices in the key countries and markets.
With its local team, the company offers B2B customers in Austria professional solutions for audio and video, satellite and reception technology, and video surveillance. Through specialised sub-brands, Exertis represents around 1,400 global and emerging brand manufacturers and adds services and value-added solutions to its range.
- 2,000
- business customers in Austria
- 15,000
- listed items
- 1,400
- brand manufacturers represented by the Exertis group
- 50,000+
- resellers and retail customers of the group
What changed for others.
- Professional ServicesTheobald SoftwareCRM modernized on Dynamics 365: consolidated data as the basis for AI in sales.Read the story
- Online marketplacewillhabenThree legacy CRM systems replaced: five sales units work on one platform.180,000 records cleansed and migrated
- Retail · MicronutrientsBiogenaERP and CRM connected: 360-degree profiles and marketing automation for more than 500,000 customers.500,000+ active customers in the cloud-based CRM
Ready to move your ERP to the cloud?
We look at how inventory, orders and operations run for you today and show what a move to Business Central in the cloud could look like.


